They say that surveys show that customers respond to companies whose executives blog. Armed with this critical piece of information (from their perspective) the social networking team at CDC/BME approached me about blogging. This blog is evidence that I succumbed to pressure and blogged, but not before convincing the gel haired, tattered jeans crowd to let me choose the topics. Hooboy, was the general consensus. The conversation went like this.
“Is blog one of those nouns that have now become a verb?” I asked them. Shoulders shrugged. I explained. A blog is a web log, hence the name. I’d done… Continue reading