Exponential Cause Marketing: A Purposeful Path
Stihl, The Cary Francis Group, Gregory Welteroth, and The Resurrecting Lives Foundation (RLF) have joined forces in a cause marketing campaign. Cause marketing, a first for both Stihl and RLF Lives, is when a for profit and a non-profit entity join forces. If the initiative is mutually beneficial it will endure and provide sustained support for the cause, in this case America’s veterans suffering from traumatic brain injury-TBI.
It’s estimated that more than 450,000 veterans are suffering from TBI due to an injury sustained while serving America in Iraq/Afghanistan. Worse yet, the suicide rate… Continue reading
Due to my relationship with Stihl, I’m frequently asked about ethanol. I have two responses, one short, the other long. The short answer is, “it can be bad for your small engine.”
“That’s what I thought,” some say. Most ask for further detail, such as, “What do you mean by ‘can’ be bad?” And I explain that if the blend is 10% or less ethanol and the fuel is used within a month or so, then it’s probably okay. I then confuse the issue by adding that even though the fuel pump lists 10% ethanol, some fuel has tested as… Continue reading
You’ve seen the advertisements touting a savings. And in some cases the savings is “special,” and occasionally “extra special.” Sometimes the ad’s creator, thinking the potential customers are old enough to remember how to do math, will include the percent the item is discounted—“Prices slashed 50%,” or for those who learned math by using a calculator, “Prices reduced-Save $100.”
To save is to keep someone or something safe. Is it possible to save money when making a purchase? If so, what was kept safe? I guess if one arrived at the store and had intended to pay $100 for something… Continue reading
It seems like there’s a day for everything. Mother’s Day, father’s Day, President’s Day, Valentine ’s Day, and the list goes on. Some events get a week. August 1 -7 is World breast feeding week. Who knew? But the really big things get a month, a so-called awareness month.
Admittedly, I get squeamish anytime someone says they’re raising awareness. To me, the term reeks of some alternative motive. I’d rather someone tell me something directly than to dance around the issue and quote – “raise my awareness.” Have you heard, sounds better than, are you aware. Maybe it’s just… Continue reading