Stan Crader

Author & Lecturer on Writing About Rural America

the bridge

The Exponential, Extra Special, Bonus Savings Conundrum

You’ve seen the advertisements touting a savings. And in some cases the savings is “special,” and occasionally “extra special.” Sometimes the ad’s creator, thinking the potential customers are old enough to remember how to do math, will include the percent the item is discounted—“Prices slashed 50%,” or for those who learned math by using a calculator, “Prices reduced-Save $100.”

To save is to keep someone or something safe. Is it possible to save money when making a purchase? If so, what was kept safe? I guess if one arrived at the store and had intended to pay $100 for something… Continue reading

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