Stan Crader

Author & Lecturer on Writing About Rural America

stihl dealers

The Piano Player – Blog 9

Leora Back (Bach) was born 1912 at the home of her parents near Zalma, Missouri. She was one of eight children, four boys and four girls. Seven of the children graduated 8th grade from Zalma. One brother died at young age a few days after falling into a boiling kettle of lye.

Leora’s parents never owned a motorized vehicle. The farm was four miles from town one way and four miles from Berong Baptist Church the other. They’d all ride on a wagon pulled by a team of horses to both places at least once per week, sometimes more… Continue reading

The First Man of Stihl – Sort of

ErnieRoger Maris had recently broken Babe Ruth’s record, much to the dismay of most Yankee fans, they’d preferred that the record stand, and if it was to be broken, let Mantle be the one. Cassius Clay, after cruising to the Gold at the 1960 Olympics, was beginning the long-lasting spar with Howard Cosell, the Russians were building a missile base in Cuba, Bob Dylan was inspired to pen the lyrics to “The Times They are a Changin,’ and Stihl American needed someone focused on sales.

Years later, when a Stihl salesman walked through a dealer’s door, he’d often times be… Continue reading

Salute our Bravest

Exponential Cause Marketing: A Purposeful Path

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Stihl, The Cary Francis Group, Gregory Welteroth, and The Resurrecting Lives Foundation (RLF) have joined forces in a cause marketing campaign. Cause marketing, a first for both Stihl and RLF Lives, is when a for profit and a non-profit entity join forces. If the initiative is mutually beneficial it will endure and provide sustained support for the cause, in this case America’s veterans suffering from traumatic brain injury-TBI.

It’s estimated that more than 450,000 veterans are suffering from TBI due to an injury sustained while serving America in Iraq/Afghanistan. Worse yet, the suicide rate… Continue reading

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