Exponential Cause Marketing: A Purposeful Path
Stihl, The Cary Francis Group, Gregory Welteroth, and The Resurrecting Lives Foundation (RLF) have joined forces in a cause marketing campaign. Cause marketing, a first for both Stihl and RLF Lives, is when a for profit and a non-profit entity join forces. If the initiative is mutually beneficial it will endure and provide sustained support for the cause, in this case America’s veterans suffering from traumatic brain injury-TBI.
It’s estimated that more than 450,000 veterans are suffering from TBI due to an injury sustained while serving America in Iraq/Afghanistan. Worse yet, the suicide rate… Continue reading