Stan Crader

Author & Lecturer on Writing About Rural America

andreas stihl

Stihl in America Blog 11 – He honored the family legacy and then some…

On possibly the same day a Pan American Lockheed Super Constellation night-flight from New York to Stuttgart, Germany, carrying Gordon Williams and Harding Smith on their quest to secure the famous one page contract, a young, driven and clever Dorsey Glover was possibly sitting in an afternoon class on the sultry campus of the University of Arkansas, wishing he had drank more coffee before attending class to suffer through a monotonous law professor drone on about torts. It’s not likely that the lanky soon-to-be lawyer was sitting in class and obsessing about torts the way Gordon and Harding were obsessing… Continue reading

Stihl American Blog 6 – The Serendipitous Intentional Misinterpretation

DOC051316-05132016113233-p1aill85p0q04h5612r31fb69dr - CopyThe Stihl D24 “Super-Lightening”, also known as the Contra, was a magnificent machine—light, fast and; relative to other brands, dependable—at least that’s how they’re remembered. Early Stihl owners, much like dogmatic Harley owners, are sometimes given to a memory that simultaneously exaggerates and diminishes facts. That is, the good is amplified marginally beyond reality and the bad is expunged.

Nearly all brands of saws of the Super-Lightening era had perpetual technical problems. Taking the saw to the log meant taking the saw to dirtier conditions, running the saws in all positions, and naturally, there was demand for more power—all of… Continue reading

Stihl in America Blog 2

At possibly the same time that Andreas Stihl was making his trek across Canada, Gordon Williams was playing football at Ridgewood High in Ridgewood, NJ. His teammates included several who would eventually join him selling Stihl at Stihl America, but that would be nearly twenty years later. Much would occur between Gordon’s high school football days, Andreas’ tenacious trek across Canada, and Stihl America–the most significant being WWII.

Ridgewood High Football Team

Ridgewood High Football Team

In the meantime, Andreas’ many successful sales trips resulted in dramatic growth for A. Stihl Manufacturing in Stuttgart, Germany. Pictured is Andreas standing proudly with his team of… Continue reading

Stihl in America – Blog 1 “Genius, Compassion, Tenacity”

“Amazing,” is the typical response by many when told that Stihl has been recognized as the leading brand of outdoor handheld power tool for the 7th consecutive year. Once told the Stihl story, one quickly realizes that amazing doesn’t do Stihl justice. Amazing doesn’t appropriately describe Stihl’s pinnacle position–all things considered, Stihl is in a league of its own and has no true comparison.

Most, after having heard my biopic on Stihl, and knowing my penchant for writing, have repeatedly encouraged me to write a book about Stihl in America. I’m now doing so. Henceforth, my blogs will be… Continue reading

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