Exponential Cause Marketing: A Purposeful Path
Stihl, The Cary Francis Group, Gregory Welteroth, and The Resurrecting Lives Foundation (RLF) have joined forces in a cause marketing campaign. Cause marketing, a first for both Stihl and RLF Lives, is when a for profit and a non-profit entity join forces. If the initiative is mutually beneficial it will endure and provide sustained support for the cause, in this case America’s veterans suffering from traumatic brain injury-TBI.
It’s estimated that more than 450,000 veterans are suffering from TBI due to an injury sustained while serving America in Iraq/Afghanistan. Worse yet, the suicide rate… Continue reading
“It is the Soldier, not the minister who has given us freedom of religion. It is the Soldier, not the reporter who has given us freedom of the press. It is the Soldier, not the poet who has given us freedom of speech. It is the soldier, not the campus organizer who has given us freedom to protest. It is the Soldier, not the lawyer who has given us the right to a fair trial. It is the Soldier, not the politician who has given us the right to vote. It is the Soldier… Continue reading